If something has a million views, there’s some interest there, so a businessman who’s thinking numbers is definitely going to pay attention to that. Take Chief Keef for instance, you can’t ignore that. You gotta go sign him and get in business with him. You just gonna let this man make all his money without you? You’d rather go into partnership with him.
— Rapper Roc Marciano on his new A&R gig at Man Bites Dog Records