1. Will Oldham is a gifted, eccentric and fairly revered folk-rock singer-songwriter who, for 20 years, has made an art of working outside the mainstream. Now, with a book and some branding deals — coffee, perfume, beer — Will Hermes says he’s dipping a toe in.
Photo: Kevin Yatarola/Lincoln Center

    Will Oldham is a gifted, eccentric and fairly revered folk-rock singer-songwriter who, for 20 years, has made an art of working outside the mainstream. Now, with a book and some branding deals — coffee, perfume, beer — Will Hermes says he’s dipping a toe in.

    Photo: Kevin Yatarola/Lincoln Center